Key outcomes
Context & problem
Marketing expanded into an email platform, but every client required a custom template that took ~2 hours of development time.
- Too many styling options slowed delivery.
- Most templates reused the same elements and style guide.
- No maintained repository for template components.
Automation strategy
We standardized components and automated the request-to-template pipeline so every submission produces a consistent, branded template without developer handoff.
Template standardization
Centralized repository of all components provides a consistent foundation for every new template.
Process consolidation
Automated design choices reduce manual inputs and simplify asset requirements.
Automation pipeline
Form submissions trigger generation and delivery of completed templates and assets directly to requesters.
Impact & results
- 93% reduction in email template generation time.
- Manual development effort fully removed from the workflow.
- 20 hours of developer capacity gained monthly.
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